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https://hdl.handle.net/2440/107555
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Type: | Journal article |
Title: | E-catalogs: how can brain hemisphericity relate to online shoppers' preferences? |
Author: | Abdullah, A. Hossain, M. Joham, C. |
Citation: | Journal of Internet Commerce, 2011; 10(1):17-34 |
Publisher: | Taylor & Francis |
Issue Date: | 2011 |
ISSN: | 1533-2861 1533-287X |
Statement of Responsibility: | A.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Joham |
Abstract: | This study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases. |
Keywords: | Brain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trial |
Rights: | Copyright © Taylor & Francis Group, LLC |
DOI: | 10.1080/15332861.2011.558455 |
Published version: | http://dx.doi.org/10.1080/15332861.2011.558455 |
Appears in Collections: | Aurora harvest 8 Entrepreneurship, Commercialisation, and Innovation Centre publications |
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