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Showing results 1 to 9 of 9

Preview	Issue Date	Title	Author(s)
	2010	Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France	Bal, C.; Quester, P.; Plewa, C.; Ratten, V.
	2008	Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process	Bal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
	2009	Event-related emotions: A key metric to assess sponsorship effectiveness	Bal, C.; Quester, P.; Plewa, C.
	2008	Measuring the influence of emotions on attitude toward sponsors	Bal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
	2009	Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors	Bal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
	2012	Sport sponsorship: definitions and objectives	Quester, P.; Bal, C.; Robinson, L.; Chelladurai, P.; Bodet, G.; Downward, P.
	2011	We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport events	Bal, C.; Quester, P.G.; Plewa, C.
	2009	We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events	Bal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
	2009	When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation	Bal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)

Showing results 1 to 9 of 9