Adelaide Research & Scholarship
Browsing "Business School publications" by Author Gal, S.
Showing results 1 to 2 of 2
| Preview | Issue Date | Title | Author(s) |
|---|---|---|---|
| 2012 | Nostalgic brands as mood boosters | Orth, U.; Gal, S. | |
| 2014 | Persuasive mechanisms of nostalgic brand packages | Orth, U.; Gal, S. |