Adelaide Research & Scholarship
Browsing "Business School publications" by Author Malkewitz, K.
Showing results 1 to 7 of 7
Preview | Issue Date | Title | Author(s) |
| 2014 | Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength | Giese, J.; Malkewitz, K.; Orth, U.; Henderson, P. |
| 2010 | Formation of consumer price expectation based on package design: attractive and quality routes | Orth, U.; Campana, D.; Malkewitz, K. |
| 2010 | Gender and personality drivers of consumer mixed emotional response to advertising | Orth, U.; Malkewitz, K.; Bee, C. |
| 2009 | Good from far but far from good: the effects of visual fluency on impressions of package design | Orth, U.; Malkewitz, K.; McGill, A.L.; Shavitt, S.; ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA) |
| 2008 | Holistic package design and consumer brand impressions | Orth, U.; Malkewitz, K. |
| 2012 | Servicescape interior design and consumers' personality impressions | Orth, U.; Heinrich, F.; Malkewitz, K. |
| 2012 | The accuracy of design-based judgments: a constructivist approach | Orth, U.; Malkewitz, K. |