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Browsing "Business School publications" by Author Mazodier, M.

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Showing results 1 to 11 of 11
PreviewIssue DateTitleAuthor(s)
2018Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand?Mazodier, M.; Corsi, A.M.; Quester, P.G.
2009Comment Lutter. Contre Le Pseudo-Parrainage?Mazodier, M.; Quester, P.
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2016Grassroots sports: achieving corporate social responsibility through sponsorshipMazodier, M.; Plewa, C.; Palmer, K.; Quester, P.G.; Chadwick, S.; Chanavat, N.; Desbordes, M.
2009Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marqueMazodier, M.; Chandon, J.; Quester, P.; International Congress Marketing Trends (8th : 2009 : Paris, France)
2010Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrainMazodier, M.; Quester, P.
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; Hamilton, R.; Sa Vinhas, A.; 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2014The role of sponsorship fit for changing brand affect: a latent growth modeling approachMazodier, M.; Quester, P.
2008Un cadre d'analyse de l'efficacité persuasive du pseudo-parrainageMazodier, M.; Quester, P.
2012Unmasking the ambushers: conceptual framework and empirical evidenceMazodier, M.; Quester, P.; Chandon, J.
2016Which sport sponsorships most impact sponsor CSR image?Plewa, C.; Carrillat, F.A.; Mazodier, M.; Quester, P.G.
Showing results 1 to 11 of 11