Adelaide Research & Scholarship
Browsing "Business School publications" by Author Weerawardena, Jay
Showing results 1 to 3 of 3
Preview | Issue Date | Title | Author(s) |
| 2006 | Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance | Weerawardena, Jay; O'Cass, Aron; Julian, Craig C. |
| 2003 | The effect of industry structure, learning and innovation on brand performance | Julian, Craig C.; O'Cass, Aron; Weerawardena, Jay; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.); ANZMAC 2003 |
| 2004 | Industry structure in marketing strategy and brand performance | O'Cass, Aron; Weerawardena, Jay; Julian, Craig C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.) |