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Issue Date
Title
Author(s)
2012
Strategies used to defend pharmaceutical brands from generics
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
Overcoming late entry: the importance of entry position, inferences and market leadership
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
Asymmetric preferences for leaders and implications for followers
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
The line extension dilemma: greater difference or similarity to existing products?
Wilkie, D.
;
Johnson, L.
;
White, L.
2012
The impact of low-price brands on the order of entry advantage
Wilkie, D.
;
Johnson, L.
;
White, L.
Discover
Author
5
Wilkie, D.
Subject
1
Brand management; marketing strat...
1
Followers; competitive dynamics; ...
1
Line extensions; product attribut...
1
Order of entry effect; low-price ...
1
Order of entry; late entrants; co...
Date issued
3
2015
2
2012