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Results 11-20 of 21 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2007
Extending strategic management's reach: towards a resource investment explanation for firm existence
Zubac, A.
;
Hubbard, G.
;
Johnson, L.
;
Angelo DeNisi,
;
Doing Well By Doing Good: The Academy of Management 2007 Conference (2007 : Philadelphia, PA)
2012
Strategies used to defend pharmaceutical brands from generics
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
Overcoming late entry: the importance of entry position, inferences and market leadership
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
Asymmetric preferences for leaders and implications for followers
Wilkie, D.
;
Johnson, L.
;
White, L.
2015
The line extension dilemma: greater difference or similarity to existing products?
Wilkie, D.
;
Johnson, L.
;
White, L.
2016
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, D.
;
Johnson, L.
2012
The impact of low-price brands on the order of entry advantage
Wilkie, D.
;
Johnson, L.
;
White, L.
2001
The exporter-importer agent contract and the influence of cultural dimensions
Karunaratna, A.
;
Johnson, L.
;
Rao, C.
2004
Do product components and their country-of-origin influence product evaluations?
Karunaratna, A.
;
Quester, P.
;
Johnson, L.
2000
Opportunistic behaviour by international channel intermediaries
Johnson, L.
;
Karunaratna, A.
Discover
Author
7
Hubbard, G.
7
Karunaratna, A.
7
Wilkie, D.
7
Zubac, A.
5
White, L.
2
Annual Meeting of the Academy of ...
2
Rao, C.
2
Weaver, K.
1
Angelo DeNisi,
1
Annual Meeting of the Academy of ...
.
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Subject
1
Brand engagement behaviours; cons...
1
Brand management; marketing strat...
1
brands
1
component systems
1
country of origin
1
Followers; competitive dynamics; ...
1
halo
1
Line extensions; product attribut...
1
Order of entry effect; low-price ...
1
Order of entry; late entrants; co...
.
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Date issued
7
2010 - 2016
12
2000 - 2009
2
1997 - 1999