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Results 1-10 of 12 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2008
Une étude interculturelle des critères de choix d’un vin au restaurant
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2010
Where to shop? The influence of store choice characteristics on retail market segmentation
Goodman, S.
;
Lockshin, L.
;
Remaud, H.
;
International Conference of the Academy of Wine Business Research (5th : 2010 : Auckland, New Zealand)
2008
Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Mueller, S.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
A cross-cultural comparison of choice criteria for wine in restaurants
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2005
Best-Worst Scaling: A simple method to determine drinks and wine style preferences
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Wine Marketing Symposium (2nd : 2005 : Sonoma)
2006
Using the best-worst method to examine market segments and identify different influences of consumer choice
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Hauteville, D.
;
International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
2008
International comparison of consumer choice for wine: a twelve country comparison
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Fensterseifer, J.
;
Ma, H.
;
d'Hauteville, F.
;
Sirieix, L.
;
Orth, U.
;
Casini, L.
;
Corsi, A.
;
Jaeger, S.
;
Danaher, P.
;
Brodie, R.
;
Olsen, J.
;
Thach, L.
;
Perrouty, J.
;
Goodwin, R.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
Influencers of consumer choice in the on-premise environment: more international comparisons
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
2008
Consumer preferences of wine in Italy applying best-worst scaling
Casini, L.
;
Corsi, A.
;
Lockshin, L.
;
Cohen, E.
;
Goodman, S.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2006
Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries
Zucca, G.
;
Cohen, E.
;
Goodman, S.
;
Lockshin, L.
;
Leonardo Casini,
;
Wine in the World Conference (2nd : 2006 : Florence, Italy)
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Author
10
Cohen, E.
4
International Conference of the A...
3
d'Hauteville, F.
3
Sirieix, L.
2
Casini, L.
2
Corsi, A.
2
Rungie, C.
1
Brodie, R.
1
Danaher, P.
1
Fensterseifer, J.
.
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Subject
1
Best worse
1
Best-Worst Scaling
1
Consumer behaviour
1
consumer choice of wine
1
customer loyalty
1
Italy
1
price positioning
1
Pricing
1
Product attributes
1
segmentation
.
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Date issued
1
2010
7
2008
3
2006
1
2005