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Issue Date
Title
Author(s)
2004
Measuring your brand's performance - a simple method with strong theoretical underpinnings
Lockshin, L.
;
Habel, C.
2003
The Pareto Effect (80:20 rule) in consumption of liquor: A preliminary discussion
Habel, C.
;
Rungie, C.
;
Lockshin, L.
;
Spawton, T.
;
Lockshin, L.
;
Rungie, C.
;
International Colloquium in Wine Marketing (2003 : Adelaide, S. Aust.)
2009
Double jeopardy diagnostics: A tool to understand market dynamics
Habel, C.
;
Lockshin, L.
;
IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence (1st : 2009 : Ahmedabad, India)
2013
Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy
Habel, C.
;
Lockshin, L.
Discover
Author
1
IIMA International Conference on ...
1
International Colloquium in Wine ...
1
Rungie, C.
1
Spawton, T.
Subject
2
NBD-Dirichlet
1
DJ Line
1
Double Jeopardy
1
Double jeopardy
1
Dynamics
1
Loyalty
1
Market modeling
1
Marketing theory
1
Stochastic Models
Date issued
1
2013
1
2009
1
2004
1
2003