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Issue Date
Title
Author(s)
2002
Buyer-seller relationship and business performance: A wine industry study
Beaujanot, A.
;
Lockshin, L.
;
Quester, P.
;
Shaw, R.
;
Adam, S.
;
McDonald, H.
;
Australia and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
2008
Une étude interculturelle des critères de choix d’un vin au restaurant
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2004
Measuring your brand's performance - a simple method with strong theoretical underpinnings
Lockshin, L.
;
Habel, C.
2005
Distributors' business characteristics, buyer/seller relationship and market orientation: An empirical study of the Australian wine export industry
Beaujanot, A.
;
Lockshin, L.
;
Quester, P.
2003
The Pareto Effect (80:20 rule) in consumption of liquor: A preliminary discussion
Habel, C.
;
Rungie, C.
;
Lockshin, L.
;
Spawton, T.
;
Lockshin, L.
;
Rungie, C.
;
International Colloquium in Wine Marketing (2003 : Adelaide, S. Aust.)
2008
Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Mueller, S.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
A cross-cultural comparison of choice criteria for wine in restaurants
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2005
Best-Worst Scaling: A simple method to determine drinks and wine style preferences
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Wine Marketing Symposium (2nd : 2005 : Sonoma)
2006
Using the best-worst method to examine market segments and identify different influences of consumer choice
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Hauteville, D.
;
International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
2008
International comparison of consumer choice for wine: a twelve country comparison
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Fensterseifer, J.
;
Ma, H.
;
d'Hauteville, F.
;
Sirieix, L.
;
Orth, U.
;
Casini, L.
;
Corsi, A.
;
Jaeger, S.
;
Danaher, P.
;
Brodie, R.
;
Olsen, J.
;
Thach, L.
;
Perrouty, J.
;
Goodwin, R.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
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Author
11
Goodman, S.
10
Cohen, E.
6
Quester, P.
5
Spawton, T.
4
International Conference of the A...
3
Beaujanot, A.
3
d'Hauteville, F.
3
Habel, C.
3
Rungie, C.
3
Sirieix, L.
.
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Subject
1
Best-Worst Scaling
1
Consumer behaviour
1
consumer choice of wine
1
customer loyalty
1
DJ Line
1
Double Jeopardy
1
Dynamics
1
Italy
1
NBD-Dirichlet
1
price positioning
.
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