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Results 11-20 of 25 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2006Using the best-worst method to examine market segments and identify different influences of consumer choiceGoodman, S.; Lockshin, L.; Cohen, E.; Hauteville, D.; International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
2008International comparison of consumer choice for wine: a twelve country comparisonGoodman, S.; Lockshin, L.; Cohen, E.; Fensterseifer, J.; Ma, H.; d'Hauteville, F.; Sirieix, L.; Orth, U.; Casini, L.; Corsi, A.; Jaeger, S.; Danaher, P.; Brodie, R.; Olsen, J.; Thach, L.; Perrouty, J.; Goodwin, R.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008Influencers of consumer choice in the on-premise environment: more international comparisonsGoodman, S.; Lockshin, L.; Cohen, E.
2009Double jeopardy diagnostics: A tool to understand market dynamicsHabel, C.; Lockshin, L.; IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence (1st : 2009 : Ahmedabad, India)
2008Consumer preferences of wine in Italy applying best-worst scalingCasini, L.; Corsi, A.; Lockshin, L.; Cohen, E.; Goodman, S.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2000Nationality as a segmenting variable: A study of wine purchase behaviour using Clusterwise RegressionAurifeille, J.; Quester, P.; Lockshin, L.; Spawton, T.; The Association for Consumer Research 2000 Conference (19 Oct 2000 : Salt Lake City, Utah, USA)
2002Global vs international segmentation: A cross national exploratory studyAurifeille, J.; Quester, P.; Lockshin, L.; Spawton, T.
2020Consumer research for wineLockshin, L.; Corsi, A.M.; Meiselman, H.
2006Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineriesZucca, G.; Cohen, E.; Goodman, S.; Lockshin, L.; Leonardo Casini,; Wine in the World Conference (2nd : 2006 : Florence, Italy)
2008Examining market segments and influencers of choice for wine using the Best-Worst choice methodGoodman, S.; Lockshin, L.; Cohen, E.