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Results 1-10 of 191 (Search time: 0.011 seconds).
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PreviewIssue DateTitleAuthor(s)
2008Managing customer service from a value-based perspective of market orientationChen, S.; Quester, P.; Global Marketing Conference (2008 : Shanghai, China)
2007Network Management of Multi-Sectoral InnovationRampersad, G.; Quester, P.; Troshani, I.; IMP 2007 Conference (23rd : 2007 : Manchester, UK)
2006Defining Authenticity: An Ethnographic Study of Australian Hip HopArthur, D.; Quester, P.; ACR Conference-Borderless Consumption (Sydney, Australia)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2007Management of multi-sectoral innovation networksRampersad, G.; Quester, P.; Troshani, I.; International CINet Conference (8th : 2007 : Gothenburg, Sweden)
2007Consumer expertise: Measuring consumer objective knowledgeCrouch, R.; Quester, P.; Australia and New Zealand Marketing Academy Conference (03 Dec 2007 : Dunedin, NZ)
2007Towards more reliable network scalesRampersad, G.; Quester, P.; Troshani, I.; Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2007Managing innovation networks: An exploratory studyRampersad, G.; Quester, P.; Troshani, I.; Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2007Personal self confidence: Towards the development of a reliable measurement scaleCrouch, R.; Quester, P.; Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush MarketingFarrelly, F.; Quester, P.; Greyser, S.