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Results 11-20 of 27 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2004Competitive advantage through sponsorship: A conceptual model and research propositionsFahy, J.; Farrelly, F.; Quester, P.
2005Exploring consumer fanaticism: A fresh perspective on the concept of loyaltyChung, E.; Farrelly, F.; Beverland, M.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; ANZMAC (2000 : Gold Coast, Australia)
2005Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subculturesQuester, P.; Beverland, M.; Farrelly, F.; 33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 02 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2016Student engagement: a multiple layer phenomenonConduit, J.; Karpen, I.; Farrelly, F.
1998The Australian Cricket board (ABC): Mapping Corporate RelationsFarrelly, F.; Quester, P.; Smolianov, P.
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)