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Results 11-20 of 26 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
1998Organizational power gamesBurton, R.; Quester, P.; Farrelly, F.
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Exploring consumer fanaticism: A fresh perspective on the concept of loyaltyChung, E.; Farrelly, F.; Beverland, M.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2010Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesBeverland, M.; Farrelly, F.; Quester, P.
2005Investigating large scale sponsorship relationships as co-marking alliancesFarrelly, F.; Quester, P.
2005Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subculturesQuester, P.; Beverland, M.; Farrelly, F.; 33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 02 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush MarketingFarrelly, F.; Quester, P.; Greyser, S.
2005Examining important relationship quality constructs of the focal sponsorship exchangeFarrelly, F.; Quester, P.
1997Integrating sports sponsorship into the corporate marketing function: an international comparative studyFarrelly, F.; Quester, P.; Burton, R.