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Results 11-20 of 50 (Search time: 0.004 seconds).
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PreviewIssue DateTitleAuthor(s)
2004Competitive: Advantage or benefit?Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2003Competitive benefits: An outcome approach to marketing in the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)
2004Using the polarisation index to explain the structure of price tiersJarvis, W.; Goodman, S.; Rungie, C.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2010Part one: Establishing a presence in social media - FacebookGoodman, S.; Habel, C.
2008Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumersGoodman, S.; World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2006Using polarisation to identify variations in behavioural loyalty to price tiersJarvis, W.; Rungie, C.; Goodman, S.; Lockshin, L.
2006Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineriesZucca, G.; Cohen, E.; Goodman, S.; Lockshin, L.; Wine in the World Conference (2nd : 2006 : Florence, Italy)
2005Reducing attrition rates: A student counselling approachNelson-Field, K.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2006The role of employer branding in organisational strategyGoodman, S.
2008Influencers of consumer choice in the on-premise environment: more international comparisonsGoodman, S.; Lockshin, L.; Cohen, E.