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Results 21-27 of 27 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
2005
Relationship marketing and university-industry linkages: A conceptual framework
Plewa, C.
;
Quester, P.
;
Baaken, T.
2011
Sponsorship and CSR: Is there a link? a conceptual framework
Plewa, C.
;
Quester, P.
2005
Buyer-seller relationships: Australasian research and reflections
Varey, R.
;
Baxter, R.
;
Brodie, R.
;
Brookes, R.
;
Plewa, C.
;
Quester, P.
;
Schembri, S.
2006
The effect of a university's market orientation on the industry partner's relationship perception and satisfaction
Plewa, C.
;
Quester, P.
2006
Satisfaction with university-industry relationships: the impact of commitment, trust and championship
Plewa, C.
;
Quester, P.
2006
Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships
Plewa, C.
;
Quester, P.
;
Baaken, T.
Discover
Author
7
Bal, C.
4
Baaken, T.
3
Conduit, J.
3
Johnson, C.
2
ANZMAC Conference (2009 : Melbour...
2
Australia and New Zealand Marketi...
2
Mazodier, M.
2
Steyer, A.
2
Varey, R.
1
2014 Summer Marketing Educators' ...
.
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Subject
3
market orientation
3
relationship marketing
3
sponsorship
3
university-industry relationships
2
commitment
2
effectiveness
2
Emotion
2
Relationship marketing
2
satisfaction
2
trust
.
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Date issued
8
2010 - 2015
19
2004 - 2009