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Results 41-50 of 77 (Search time: 0.008 seconds).
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PreviewIssue DateTitleAuthor(s)
2006Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for eventsPlewa, C.; Australasian Business and Behavioural Sciences Association (ABBSA) (29 Sep 2006 : Adelaide, Australia)
2005Science marketing: Best practice, research agenda and a conceptual frameworkBaaken, T.; Plewa, C.; Quester, P.; Biennial World Marketing Congress (06 Jul 2005 : Muenster, Germany)
2006The impact of organisational culture on relationship performance: A conceptual framework and research agendaPlewa, C.; Rao Hill, S.; Australasian Business and Behavioural Sciences Association (ABBSA) (29 Sep 2006 : Adelaide, Australia)
2018Engagement within a service system: a fuzzy set analysis in a higher education settingSim, M.; Conduit, J.; Plewa, C.
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2014Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption contextPlewa, C.; Palmer, K.
2014Corporate volunteering: developing CSR image with internal and external benefitsJohnson, C.R.; Plewa, C.; Conduit, J.; Quester, P.
2009Club membership satisfaction and commitment: Does rebranding matter?Plewa, C.; Lu, V.; Crouch, R.; ANZMAC Conference (2009 : Melbourne, Australia)
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009The doctor-patient relationship: Participation, compliance and satisfactionJohnson, D.; Plewa, C.; Goodman, S.; ANZMAC Conference (2009 : Melbourne, Australia)