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Results 51-60 of 77 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2008Driver or passenger? The link between marketing and continuous improvement?Plewa, C.; Low, D.; Sloan, T.; International CINet Conference (9th : 2008 : Valencia, Spain)
2009When organisational cultures meetPlewa, C.; International Colloquium in Relationship Marketing (17th : 2009 : Maastricht, The Netherlands)
2013Changing consumer perceptions of CSR image by communicating corporate volunteering involvementJohnson, C.; Plewa, C.; Conduit, J.; Quester, P.; European Marketing Academy Conference (04 Jun 2013 - 07 Jun 2013 : Istanbul, Turkey)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2009Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectivenessPlewa, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2012IOS adoption in innovation networks: A case studyRampersad, G.; Troshani, I.; Plewa, C.
2009A study of trust, commitment and satisfaction across research-industry relationshipsMedlin, C.; Plewa, C.
2016Which sport sponsorships most impact sponsor CSR image?Plewa, C.; Carrillat, F.; Mazodier, M.; Quester, P.