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Results 61-70 of 77 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; 2014 Summer Marketing Educators' Conference (AMA) (01 Aug 2014 - 03 Aug 2014 : San Francisco, CA)
2008A holistic view on quality perception triggers of wine: 'Quaffers vs Snobs'Crouch, R.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Shifting theoretical lens: Examining the mediating role of product within relationship marketing and network theoriesMedlin, C.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Communication and trustPlewa, C.
2011The impact of rebranding on club member relationshipsPlewa, C.; Lu, V.; Crouch, R.
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008A dyadic study of "champions" in univeristy-industry relationshipsPlewa, C.; Quester, P.
2011Organisational adoption of e-business: The case of an innovation management tool at a university and technology transfer officeTroshani, I.; Rampersad, G.; Plewa, C.
2011We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport eventsBal, C.; Quester, P.G.; Plewa, C.
2011Sponsorship and CSR: Is there a link? a conceptual frameworkPlewa, C.; Quester, P.