Search


Current filters:
Start a new search
Add filters:

Use filters to refine the search results.


Results 51-60 of 190 (Search time: 0.004 seconds).
Item hits:
PreviewIssue DateTitleAuthor(s)
2007Network Management of Multi-Sectoral InnovationRampersad, G.; Quester, P.; Troshani, I.; Naude, P.; IMP 2007 Conference (23rd : 2007 : Manchester, UK)
2000Evaluating sponsorship effectiveness: the Adelaide Festival of the ArtsThompson, B.; Quester, P.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
2005Measuring retailer equality: An empirical studyPappu, R.; Quester, P.; Bhagat, P.; International Conference on Retailing and Sourcing : Challenges and Opportunities (2005 : New Delhi)
2007Modelisation de la structure sociale des groupes de discussion sur internet: implications pour le controle du marketing viralSteyer, A.; Garcia-Bardidia, R.; Quester, P.
2007Describing online information sharing: A typology of contributors in newsgroupsGarcia-Bardidia, R.; Quester, P.; Steyer, A.; Engilbertsson, H.; European Marketing Academy Conference (36th : 2007 : Reykjavik, Iceland)
2008Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of OriginCrouch, R.; Quester, P.
2006Online discussion groups as social networks: An empirical investigation of word-of-mouth on the internetSteyer, A.; Garcia-Bardidia, R.; Quester, P.
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2008Managing inter-firm relationships for service export successLu, V.; Quester, P.; Medlin, C.; Academy of International Business Annual Meeting (50th : 2008 : Milan, Italy)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.