1. Adelaide Research & Scholarship

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Results 11-20 of 44 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2009Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectivenessPlewa, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2004A study of research customers: Overall satisfaction and recommendations for improvementsBaaken, T.; von Hagen, F.; Plewa, C.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2006Communication channels between universities and industry partners: What works?Plewa, C.; Corso, M.; Martini, A.; Pellegrini, L.; International CINet Conference (7th : 2006 : Lucca, Italy)
2009Club membership satisfaction and commitment: Does rebranding matter?Plewa, C.; Lu, V.; Crouch, R.; ANZMAC Conference (2009 : Melbourne, Australia)
2008Shifting theoretical lens: Examining the mediating role of product within relationship marketing and network theoriesMedlin, C.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Communication and trustPlewa, C.
2009A study of trust, commitment and satisfaction across research-industry relationshipsMedlin, C.; Plewa, C.; Aurifeille, J.; Medlin, C.; Tisdell, C.
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)

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