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Results 1-10 of 75 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2005The Effect of a university’s market orientation on the industry partners’ relationship perception and satisfactionQuester, P.; Plewa, C.; International Conference/Workshop on Buiness, Technology and Competitive Intelligence (1st : 2005 : Tokyo, Japan)
2016Managing governmental business relationships: the impact of organisational culture difference and compatibilityLu, V.; Plewa, C.; Ho, J.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009The doctor-patient relationship: Participation, compliance and satisfactionJohnson, D.; Plewa, C.; Goodman, S.; ANZMAC Conference (2009 : Melbourne, Australia)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Consumers' orientation toward sport: Does it matter for sponsors?Palmer, K.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Attitudes to entrepreneurship: what do 1st year business students think? Areas of focus and improvement for universities in promoting and supporting student entrepreneurshipDavey, T.; Plewa, C.; Kliewe, T.; Annual AGSE International Entrepreneurship & Innovation Research Exchange (6th : 2009 : Adelaide)
2009Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectivenessPlewa, C.; European Marketing Academy Conference (38th : 2009 : Nantes, France)
2009When organisational cultures meetPlewa, C.; International Colloquium in Relationship Marketing (17th : 2009 : Maastricht, The Netherlands)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)