1. Adelaide Research & Scholarship

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Results 1-10 of 26 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2010Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesBeverland, M.; Farrelly, F.; Quester, P.
2005Investigating large scale sponsorship relationships as co-marking alliancesFarrelly, F.; Quester, P.
2005Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush MarketingFarrelly, F.; Quester, P.; Greyser, S.
2005Examining important relationship quality constructs of the focal sponsorship exchangeFarrelly, F.; Quester, P.
2003What drives renewal of sponsorship principal/agent relationships?Farrelly, F.; Quester, P.
2008Exploring market orientation and satisfaction of partners in the sponsorship relationshipFarrelly, F.; Quester, P.; Clulow, V.
2006Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationshipsFarrelly, F.; Quester, P.; Burton, R.
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.
2001Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertisingBurton, R.; Farrelly, F.; Quester, P.
2003Collaborative communication in sponsor relationsFarrelly, F.; Quester, P.; Mavondo, F.

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