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Issue Date
Title
Author(s)
2010
Part one: Establishing a presence in social media - Facebook
Goodman, S.
;
Habel, C.
2004
An “Agent Based Modeling” Perspective of the Dirichlet Model
Habel, C.
;
Rungie, C.
;
Goodman, S.
;
Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2010
Twitter: the post-millenial 'SoapBox'
Goodman, S.
;
Habel, C.
2010
Measuring winery cellar door servicescape: testing the validity of a visual content analysis approach
Altschwager, T.
;
Habel, C.
;
Goodman, S.
;
ANZMAC (2010 : Christchurch : New Zealand)
2011
Wine product bundling: for a new segment of wine consumers
Matthews, C.
;
Goodman, S.
;
Habel, C.
;
Somogyi, S.
;
International Conference of the Academy of Wine Business Research (09-JUN-11 : Bordeaux, France)
2011
The servicescape response: do brand committed consumers respond differently to the cellar door experience?
Altschwager, T.
;
Habel, C.
;
Goodman, S.
;
International Conference of the Academy of Wine Business Research (6th : 2011 : Bordeaux)
2008
Complexity modelling in marketing: A look "under the hood" of the NBD
Habel, C.
;
Goodman, S.
2015
Branded marketing events: a proposed "experiential needs-based" conceptual framework
Altschwager, T.
;
Goodman, S.
;
Conduit, J.
;
Habel, C.
Discover
Author
3
Altschwager, T.
1
ANZMAC (2010 : Christchurch : New...
1
Australian & New Zealand Marketin...
1
Conduit, J.
1
International Conference of the A...
1
International Conference of the A...
1
Matthews, C.
1
Rungie, C.
1
Somogyi, S.
Subject
1
Agent based modelling
1
anchoring
1
Branded event; event marketing; e...
1
cellar door
1
consumer behaviour
1
future purchase intention
1
marketing strategy
1
NBD Model
1
Product bundling
1
response behaviour
.
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Date issued
6
2010 - 2015
2
2004 - 2009