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PreviewIssue DateTitleAuthor(s)
2004What gives salespeople their competitive edge?Hemphill, E.; Dubelaar, C.; Geursen, G.; Goodman, S.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Interaction between the salesperson and customer: A framework for improving the sales outcomeHemphill, E.; Dubelaar, C.; Goodman, S.; Geursen, G.; American Marketing Association Winter Educators Conference (2005 : San Antonio, USA)
2012Principles of wine marketingGoodman, S.
2003Time as a factor in the firm adopting and realising benefits from internet marketingGoodman, S.; Australia and New Zealand Marketing Academy Conference (2003 : Adelaide, S.A.)
2004Increasing marketing's contribution through value creationGoodman, S.; Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2011Wine product bundling: for a new segment of wine consumersMatthews, C.; Goodman, S.; Habel, C.; Somogyi, S.; International Conference of the Academy of Wine Business Research (09-JUN-11 : Bordeaux, France)
2011Identifying and lowering student attrition risk: a counselling interventionist approachNelson-Field, K.; Goodman, S.
2011The role of accounting information in the management of winery SMEs: a review of the broader existing literature and its implications for Australia's wine industryReddaway, M.; Goodman, S.; Graves, C.; International Conference of the Academy of Wine Business Research (6th : 2011 : Bordeaux)
2011The servicescape response: do brand committed consumers respond differently to the cellar door experience?Altschwager, T.; Habel, C.; Goodman, S.; International Conference of the Academy of Wine Business Research (6th : 2011 : Bordeaux)
2003A marketing activity framework for the new economyGoodman, S.; British Academy of Management Conference (2003 : Harrogate, U.K.)