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PreviewIssue DateTitleAuthor(s)
2008Une étude interculturelle des critères de choix d’un vin au restaurantCohen, E.; d'Hauteville, F.; Goodman, S.; Lockshin, L.; Sirieix, L.; International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2008Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumersGoodman, S.; World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2008Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneityMueller, S.; Rungie, C.; Goodman, S.; Lockshin, L.; Cohen, E.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008A cross-cultural comparison of choice criteria for wine in restaurantsCohen, E.; d'Hauteville, F.; Goodman, S.; Lockshin, L.; Sirieix, L.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008International comparison of consumer choice for wine: a twelve country comparisonGoodman, S.; Lockshin, L.; Cohen, E.; Fensterseifer, J.; Ma, H.; d'Hauteville, F.; Sirieix, L.; Orth, U.; Casini, L.; Corsi, A.; Jaeger, S.; Danaher, P.; Brodie, R.; Olsen, J.; Thach, L.; Perrouty, J.; Goodwin, R.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008Influencers of consumer choice in the on-premise environment: more international comparisonsGoodman, S.; Lockshin, L.; Cohen, E.
2008Best-worst scaling: What it can do for research into venture capital decision-makingXia, Z.; Seet, P.; Goodman, S.; SMU EDGE Conference ( 3rd : 2008 : Singapore)
2008Complexity modelling in marketing: A look "under the hood" of the NBDHabel, C.; Goodman, S.
2008Consumer preferences of wine in Italy applying best-worst scalingCasini, L.; Corsi, A.; Lockshin, L.; Cohen, E.; Goodman, S.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008Examining market segments and influencers of choice for wine using the Best-Worst choice methodGoodman, S.; Lockshin, L.; Cohen, E.

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