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Results 1-10 of 28 (Search time: 0.006 seconds).
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Issue Date
Title
Author(s)
2011
Measurement of Student Self Efficacy in Marketing Courses (MARKESE)
Habel, C.
;
Habel, C.
;
Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce Disciplines (11-FEB-11 : Melbourne)
2010
Keeping the faith! An agenda to investigate the decline in spiritually based communities
Granger, K.
;
Habel, C.
;
Crouch, R.
;
ANZMAC (2010 : Christchurch : New Zealand)
2009
Using polarisation to reveal systematic deviations in dirichlet loyalty estimation
Li, F.
;
Habel, C.
;
Rungie, C.
2009
Samboy, Facebook and the Bushfires: Extreme conditions and the Persistence of Marketing Theory
Habel, C.
;
The Australian and New Zealand Marketing Academy (2009 : Melbourne, Australia)
2004
Heterogeneity in adoption – A critical review of theory
Kweh, J.
;
Habel, C.
;
Rungie, C.
;
Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2004
Measuring your brand's performance - a simple method with strong theoretical underpinnings
Lockshin, L.
;
Habel, C.
2006
Excess loyalty - how often does it occur?
Li, F.
;
Habel, C.
;
Rungie, C.
;
Australian & New Zealand Marketing Academy Conference (2006 : Brisbane, Queensland)
2003
Pareto and Parameters: How Customer Concentration Varies with NBD Parameters
Habel, C.
;
Driesener, C.
;
Rungie, C.
;
Jarvis, W.
;
Australian & New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)
2003
Common ground for Bass and NBD/Dirichlet: is conditional trend analysis the bridge?
Habel, C.
;
Rungie, C.
;
Geursen, G.
;
Kweh, J.
;
Australian & New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)
2003
The three legs of Dirichlet tables
Driesener, C.
;
Rungie, C.
;
Habel, C.
;
Allsopp, J.
;
Australian & New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)
Discover
Author
2
Australian & New Zealand Marketin...
2
Conduit, J.
2
Driesener, C.
2
Granger, K.
2
Kweh, J.
2
Lu, V.
2
Sharon Purchase,
1
Allsopp, J.
1
Australian & New Zealand Marketin...
1
Australian & New Zealand Marketin...
.
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Subject
2
NBD-Dirichlet
1
Age
1
Agent based modelling
1
anchoring
1
Bass
1
Branded event; event marketing; e...
1
cellar door
1
consumer behaviour
1
Diffusion
1
DJ Line
.
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Date issued
11
2010 - 2015
17
2003 - 2009