1. Adelaide Research & Scholarship

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Results 1-10 of 28 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2009Good from far but far from good: the effects of visual fluency on impressions of package designOrth, U.; Malkewitz, K.; McGill, A.L.; Shavitt, S.; ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)
2010Having a great vacation and blaming the wines: an attribution theory perspective on consumer attachments to regional brandsStockl, A.; Brouard, J.; Cavicchi, A.; Faraoni, M.; Larreina, M.; Lecat, B.; Olson, J.; Rodriguez-Santos, C.; Santini, C.; Crouch, R.; Wilson, D.; Orth, U.; Academy of Marketing Science Annual Conference (2010 : Portland, Oregon)
2008International comparison of consumer choice for wine: a twelve country comparisonGoodman, S.; Lockshin, L.; Cohen, E.; Fensterseifer, J.; Ma, H.; d'Hauteville, F.; Sirieix, L.; Orth, U.; Casini, L.; Corsi, A.; Jaeger, S.; Danaher, P.; Brodie, R.; Olsen, J.; Thach, L.; Perrouty, J.; Goodwin, R.; International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2014Consumer processing of interior service environments: the interplay among visual complexity, processing fluency, and attractivenessOrth, U.; Wirtz, J.
2008Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisionsOrth, U.; Kahle, L.
2009Package design as a communications vehicle in cross-cultural values shoppingLimon, Y.; Kahle, L.; Orth, U.
2015Competence enhancement and anticipated emotion as motivational drivers of brand attachmentProksch, M.; Orth, U.; Cornwell, T.
2016Healthy by design, but only when in focus: communicating non-verbal health cues through symbolic meaning in packagingKarnal, N.; Machiels, C.; Orth, U.; Mai, R.
2016Shopping experiences in visually complex environments: a self-regulation accountOrth, U.; Wirtz, J.; McKinney, A.
2017Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling ModelHaberstroh, K.; Orth, U.; Hoffmann, S.; Brunk, B.

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