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Issue Date
Title
Author(s)
2009
Good from far but far from good: the effects of visual fluency on impressions of package design
Orth, U.
;
Malkewitz, K.
;
McGill, A.L.
;
Shavitt, S.
;
ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)
2010
Formation of consumer price expectation based on package design: attractive and quality routes
Orth, U.
;
Campana, D.
;
Malkewitz, K.
2012
The accuracy of design-based judgments: a constructivist approach
Orth, U.
;
Malkewitz, K.
2012
Servicescape interior design and consumers' personality impressions
Orth, U.
;
Heinrich, F.
;
Malkewitz, K.
2008
Holistic package design and consumer brand impressions
Orth, U.
;
Malkewitz, K.
2010
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, U.
;
Malkewitz, K.
;
Bee, C.
2014
Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Giese, J.
;
Malkewitz, K.
;
Orth, U.
;
Henderson, P.
Discover
Author
1
ACR 2009 North American Conferenc...
1
Bee, C.
1
Campana, D.
1
Giese, J.
1
Heinrich, F.
1
Henderson, P.
1
McGill, A.L.
1
Shavitt, S.
Subject
1
Brand; consensus; package design;...
1
design strength; design attractiv...
1
Package design; brand personality...
Date issued
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2014
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2012
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2010
1
2009
1
2008