Search


Current filters:

Start a new search
Add filters:

Use filters to refine the search results.


Results 1-8 of 8 (Search time: 0.002 seconds).
  • previous
  • 1
  • next
Item hits:
PreviewIssue DateTitleAuthor(s)
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2008Measuring the influence of emotions on attitude toward sponsorsBal, C.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2010Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and FranceBal, C.; Quester, P.; Plewa, C.
2011We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport eventsBal, C.; Quester, P.G.; Plewa, C.