1. Adelaide Research & Scholarship

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Results 1-10 of 27 (Search time: 0.003 seconds).
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PreviewIssue DateTitleAuthor(s)
2014Corporate volunteering: developing CSR image with internal and external benefitsJohnson, C.R.; Plewa, C.; Conduit, J.; Quester, P.; Newell, A.P.
2004Modelling successful innovation-oriented university-industry relationshipsPlewa, C.; Quester, P.; Chapman, R.; International CI Net Conference (5th : 2004 : Sydney, N.S.W.)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2006Case development: An innovative approach to case studies and experiences from a graduate marketing ethics coursePlewa, C.; Quester, P.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2013Changing consumer perceptions of CSR image by communicating corporate volunteering involvementJohnson, C.; Plewa, C.; Conduit, J.; Quester, P.; Karaosmanoğlu, E.; Elmadağ Ba, A.B.; European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2009Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsorsBal, C.; Quester, P.; Plewa, C.; Steyer, A.; AFM Conference (2009 : London, United Kingdom)
2009Event-related emotions: A key metric to assess sponsorship effectivenessBal, C.; Quester, P.; Plewa, C.
2008Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion processBal, C.; Steyer, A.; Quester, P.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2010Doing Well By Doing Good with Corporate Volunteering ProgramsJohnson, C.; Quester, P.; Plewa, C.; Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)

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