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Results 1-10 of 44 (Search time: 0.001 seconds).
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PreviewIssue DateTitleAuthor(s)
2004Modelling successful innovation-oriented university-industry relationshipsPlewa, C.; Quester, P.; Chapman, R.; International CI Net Conference (5th : 2004 : Sydney, N.S.W.)
2009We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport eventsBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2008A holistic view on quality perception triggers of wine: 'Quaffers vs Snobs'Crouch, R.; Plewa, C.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2008Associations between congruence, attributed egoism and corporate social responsibilityGeue, M.; Plewa, C.; Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.)
2009Attitudes to entrepreneurship: what do 1st year business students think? Areas of focus and improvement for universities in promoting and supporting student entrepreneurshipDavey, T.; Plewa, C.; Kliewe, T.; Annual AGSE International Entrepreneurship & Innovation Research Exchange (6th : 2009 : Adelaide)
2009When organisational cultures meetPlewa, C.; International Colloquium in Relationship Marketing (17th : 2009 : Maastricht, The Netherlands)
2008Driver or passenger? The link between marketing and continuous improvement?Plewa, C.; Low, D.; Sloan, T.; International CINet Conference (9th : 2008 : Valencia, Spain)
2006Case development: An innovative approach to case studies and experiences from a graduate marketing ethics coursePlewa, C.; Quester, P.
2009When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisationBal, C.; Quester, P.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)
2009Consumers' orientation toward sport: Does it matter for sponsors?Palmer, K.; Plewa, C.; ANZMAC Conference (2009 : Melbourne, Australia)