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Results 1-10 of 130 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2009Organizational drivers of relationship trust: An investigation of Australian service exportersLu, V.; Quester, P.; AIB 2009 Annual Meeting (51st : 2009 : San Diego, USA)
2009Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marqueMazodier, M.; Chandon, J.L.; Quester, P.; International Congress Marketing Trends (8th : 2009 : Paris, France)
2006Defining Authenticity: An Ethnographic Study of Australian Hip HopArthur, D.; Quester, P.; ACR Conference-Borderless Consumption (Sydney, Australia)
2008Managing customer service from a value-based perspective of market orientationChen, S.; Quester, P.; Global Marketing Conference (2008 : Shanghai, China)
2007Consumer expertise: Measuring consumer objective knowledgeCrouch, R.; Quester, P.; Australia and New Zealand Marketing Academy Conference (03 Dec 2007 : Dunedin, NZ)
2007Describing online information sharing: A typology of contributors in newsgroupsGarcia-Bardidia, R.; Quester, P.; Steyer, A.; European Marketing Academy Conference (36th : 2007 : Reykjavik, Iceland)
2003Evaluer l’efficacité du sponsoring: le cas du festival international des arts d’AdelaideQuester, P.; Journées de Recherche en Marketing de Bourgogne (8th: 2003 : Dijon, France)
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.
2001The product involvement/brand loyalty link: An empirical examinationQuester, P.; Karunaratna, A.; Lim, A.; Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)
2009Comment Lutter. Contre Le Pseudo-Parrainage?Mazodier, M.; Quester, P.