1. Adelaide Research & Scholarship

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Results 1-10 of 18 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2004New insights for managing sport sponsorship: Applying the resource based view of the firmArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005Examining international alliances through sponsorshipFarrelly, F.; Quester, P.; Amis, J.; Cornwell, T.
2008Exploring consumer fanaticism: Extraordinary devotion in the consumption contextChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Lee, A.Y.; Soman, D.
2008An exploratory model of consumer fanaticism: the processes leading to high-end loyaltyChung, E.; Beverland, M.; Farrelly, F.; Quester, P.; Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2005Exploring consumer fanaticism: A fresh perspective on the concept of loyaltyChung, E.; Farrelly, F.; Beverland, M.; Quester, P.; Purchase, S.; Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
2001Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertisingBurton, R.; Farrelly, F.; Quester, P.
2005Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subculturesQuester, P.; Beverland, M.; Farrelly, F.; Pechmann, C.; Price, L.; 33rd Annual Conference of the Association-for-Consumer-Research (29 Sep 2005 - 2 Oct 2005 : Crowne Plaza Hotel, San Antonio, Texas)
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2003What drives renewal of sponsorship principal/agent relationships?Farrelly, F.; Quester, P.

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