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Issue Date
Title
Author(s)
2005
Store satisfaction and retailer equity: preliminary results of an empirical study
Pappu, R.
;
Quester, P.
;
Varadarajan, R.
;
Rao, C.
;
Ahmed, Z.
;
Academy for Global Business Advancement Conference (2005 : New Delhi, India)
2005
Measuring retailer equality: An empirical study
Pappu, R.
;
Quester, P.
;
Bhagat, P.
;
International Conference on Retailing and Sourcing : Challenges and Opportunities (2005 : New Delhi)
2007
Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2006
Consumer-based brand equity and country-of-origin relationships
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2005
Consumer-based brand equity: improving the measurement - empirical evidence
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2006
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
Pappu, R.
;
Quester, P.
2008
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, R.
;
Quester, P.
2006
A consumer-based method for retailer equity measurement: results of an empirical study
Pappu, R.
;
Quester, P.
Discover
Author
3
Cooksey, R.
1
Academy for Global Business Advan...
1
Ahmed, Z.
1
Bhagat, P.
1
International Conference on Retai...
1
Rao, C.
1
Varadarajan, R.
Subject
2
Brands
1
Australia
1
Consumer behaviour
1
consumer-based brand equity
1
country image
1
country of origin
1
Customer loyalty
1
Customer satisfaction
1
Department stores
1
Human resource management
.
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2005