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Results 1-10 of 14 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2007
Influence of cognition on product component country of origin evaluation
Karunaratna, A.
;
Quester, P.
2007
Service export performances: The role of governance
Lu, V.
;
Quester, P.
;
Medlin, C.
;
Thyne, D.
;
Deans, D.
;
Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2007
Network Management of Multi-Sectoral Innovation
Rampersad, G.
;
Quester, P.
;
Troshani, I.
;
Naude, P.
;
IMP 2007 Conference (23rd : 2007 : Manchester, UK)
2007
Modelisation de la structure sociale des groupes de discussion sur internet: implications pour le controle du marketing viral
Steyer, A.
;
Garcia-Bardidia, R.
;
Quester, P.
2007
Describing online information sharing: A typology of contributors in newsgroups
Garcia-Bardidia, R.
;
Quester, P.
;
Steyer, A.
;
Engilbertsson, H.
;
European Marketing Academy Conference (36th : 2007 : Reykjavik, Iceland)
2007
Management of multi-sectoral innovation networks
Rampersad, G.
;
Quester, P.
;
Troshani, I.
;
Magnusson, D.
;
International CINet Conference (8th : 2007 : Gothenburg, Sweden)
2007
Country image and consumer-based brand equity: relationships and implications for international marketing
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2007
Towards more reliable network scales
Rampersad, G.
;
Quester, P.
;
Troshani, I.
;
Ken Deans,
;
Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2007
Managing innovation networks: An exploratory study
Rampersad, G.
;
Quester, P.
;
Troshani, I.
;
Ken Deans,
;
Australian & New Zealand Marketing Academy Conference (2007 : University of Otago, Dunedin, NZ)
2007
Consumer expertise: Measuring consumer objective knowledge
Crouch, R.
;
Quester, P.
;
Ken Deans,
;
ANZMAC 2007 (Dec. 2007 : Dunedin, NZ)
Discover
Author
4
Australian & New Zealand Marketin...
4
Ken Deans,
4
Rampersad, G.
4
Troshani, I.
2
Crouch, R.
2
Garcia-Bardidia, R.
2
Steyer, A.
1
ANZMAC 2007 (Dec. 2007 : Dunedin,...
1
Chen, S.
1
Cooksey, R.
.
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Subject
1
Australia.
1
Business-to-business marketing
1
Cognition
1
Consumer behaviour
1
consumer-based brand equity
1
country image
1
Country of origin
1
country of origin
1
international branding
1
international marketing
.
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