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Results 1-10 of 31 (Search time: 0.002 seconds).
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PreviewIssue DateTitleAuthor(s)
2012Sport sponsorship: definitions and objectivesQuester, P.; Bal, C.; Robinson, L.; Chelladurai, P.; Bodet, G.; Downward, P.
2014Corporate volunteering: developing CSR image with internal and external benefitsJohnson, C.R.; Plewa, C.; Conduit, J.; Quester, P.; Newell, A.P.
2011Co-branding: when mixing images and metaphors can deliver better resultsQuester, P.; Uncles, M.
2010Decomposing country of origin for services: a conceptual modelCrouch, R.; Quester, P.; ANZMAC (2010 : Christchurch : New Zealand)
2013Changing consumer perceptions of CSR image by communicating corporate volunteering involvementJohnson, C.; Plewa, C.; Conduit, J.; Quester, P.; Karaosmanoğlu, E.; Elmadağ Ba, A.B.; European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2010Doing Well By Doing Good with Corporate Volunteering ProgramsJohnson, C.; Quester, P.; Plewa, C.; Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2014The University of Adelaide student learning hub: a case study of education co-creationQuester, P.; Backstrom, K.; Kovacevic, S.; Brook, H.; Fergie, D.; Maeorg, M.; Michell, D.
2014The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributionsMazodier, M.; Quester, P.; Plewa, C.; Carrillat, F.; Hamilton, R.; Sa Vinhas, A.; 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2013Determinants of community-based sponsorship impact on self-congruityQuester, P.; Plewa, C.; Palmer, K.; Mazodier, M.
2017Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblersDe Vos, S.; Crouch, R.; Quester, P.; Ilicic, J.