Adelaide Research & Scholarship
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https://hdl.handle.net/2440/109572
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| Type: | Book chapter |
| Title: | Nature and purpose of engagement platforms |
| Author: | Breidbach, C. Brodie, R. |
| Citation: | Customer Engagement: Contemporary Issues and Challenges, 2016 / Brodie, R., Hollebeek, L., Conduit, J. (ed./s), Ch.7, pp.124-137 |
| Publisher: | Routledge |
| Publisher Place: | Abingdon, United Kngdom |
| Issue Date: | 2016 |
| ISBN: | 1138847380 9781138847385 |
| Editor: | Brodie, R. Hollebeek, L. Conduit, J. |
| Statement of Responsibility: | Christoph F. Breidbach and Roderick J. Brodie |
| Abstract: | The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks. |
| Keywords: | Consumer behavior |
| Rights: | © 2016 The author(s) |
| DOI: | 10.4324/9781315725185 |
| Published version: | https://www.routledge.com/products/9781138847385 |
| Appears in Collections: | Aurora harvest 3 Business School publications |
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