Adelaide Research & Scholarship
Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/111541
| Type: | Conference paper |
| Title: | The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions |
| Author: | Mazodier, M. Quester, P. Plewa, C. Carrillat, F. |
| Citation: | Proceedings of the AMA Summer Educators' Conference: Leveraging New Technologies to Create Value, 2014 / Hamilton, R., Sa Vinhas, A. (ed./s), pp.7-8 |
| Publisher: | American Marketing Association |
| Publisher Place: | Chicago, IL |
| Issue Date: | 2014 |
| Series/Report no.: | AMA Educators Proceedings; 25 |
| ISBN: | 9781634398848 |
| Conference Name: | 2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA) |
| Editor: | Hamilton, R. Sa Vinhas, A. |
| Statement of Responsibility: | François A. Carrillat, Marc Mazodier, Carolin Plewa, Pascale Quester |
| Rights: | Copyright© (2014) by the American Marketing Association All rights reserved. |
| Published version: | http://www.proceedings.com/25314.html |
| Appears in Collections: | Aurora harvest 8 Business School publications |
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