Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/116846
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Type: Book chapter
Title: `Passing time': a qualitative study of health promotion practices in an antenatal clinic waiting room
Author: Rodger, D.
Skuse, A.
Wilmore, M.
Citation: Midwifery, Childbirth and the Media, 2017 / Luce, A., Hundley, V., van Teijlingen, E. (ed./s), Ch.6, pp.79-96
Publisher: Springer
Issue Date: 2017
ISBN: 3319635131
9783319635132
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Responsibility: 
Dianne Rodger, Andrew Skuse and Michael Wilmore
Abstract: The authors explore the information needs and preferences of pregnant women through a study of health-promotion strategies employed in an antenatal clinic waiting room at a tertiary hospital in the Northern suburbs of Adelaide, Australia. Conducted as part of a wider health communication project (‘Health-e Baby’), the chapter provides a detailed assessment of how these spaces are used by staff to convey health messages related to pregnancy and how pregnant women interacted with these materials whilst waiting for their appointments. Rodger, Skuse and Wilmore’s observational data is complimented by data drawn from semi-structured interviews (n = 35), which enables them to explore how waiting rooms can be used to maximise the potential efficacy of health promotion interventions at these important sites of interaction with antenatal patients. Preliminary insights from this chapter challenge assumptions about the efficacy of current uses of antenatal waiting rooms as a setting for the communication of health information.
Keywords: Health promotion; information; pregnant women waiting room; health-e baby
Rights: © The Author(s) 2017
RMID: 0030077414
DOI: 10.1007/978-3-319-63513-2_6
Grant ID: http://purl.org/au-research/grants/arc/LP110100405
Appears in Collections:Anthropology & Development Studies publications

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