Please use this identifier to cite or link to this item:
Scopus Web of Science® Altmetric
Type: Journal article
Title: Saving tropical forests by knowing what we consume
Author: Giam, X.
Mani, L.
Koh, L.
Tan, H.
Citation: Conservation Letters, 2016; 9(4):267-274
Publisher: Wiley
Issue Date: 2016
ISSN: 1755-263X
Statement of
Xingli Giam, Letchumi Mani, Lian Pin Koh and Hugh T.W. Tan
Abstract: Oil palm agriculture threatens tropical forests and biodiversity. Previous studies focused on finding ways to reduce the impacts of oil palm on biodiversity and the environment. However, the actual uptake of sustainable practices depends in part on economic demand. We undertook the first investigation on consumer attitudes and willingness‐to‐pay (WTP) for deforestation‐free sustainable palm oil. In a sample of 251 consumers in Singapore, we found little consumer bias against palm oil per se. However, consumers had strong negative opinions toward products that cause deforestation. On average, consumers stated a WTP of 8.2–9.9% more for common palm oil‐containing products that are deforestation‐free. Given the current premium for segregated certified sustainable palm oil (CSPO; 1.5–5%), there is an incentive for manufacturers to use CSPO. Educational campaigns by environmental organizations and prominent advertising of CSPO usage through sustainability labels can potentially improve the economic demand for sustainable practices in oil palm agriculture.
Keywords: Certification; consumer attitudes; land-use change; oil palm; RSPO; sustainability labeling; Southeast Asia
Rights: Copyright and Photocopying: © 2015 The Authors. Conservation Letters published by Wiley Periodicals, Inc. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
RMID: 0030040041
DOI: 10.1111/conl.12209
Appears in Collections:Ecology, Evolution and Landscape Science publications

Files in This Item:
File Description SizeFormat 
hdl_116940.pdfPublished Version214.54 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.