Adelaide Research & Scholarship
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https://hdl.handle.net/2440/118232
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| Type: | Book chapter |
| Title: | Supermarkets, television cooking shows and integrated advertising: new approaches to strategic marketing and consumer engagement |
| Author: | Phillipov, M. |
| Citation: | Case studies in food retailing and distribution, 2019 / Byrom, J., Medway, D. (ed./s), Ch.17, pp.255-265 |
| Publisher: | Woodhead Publishing |
| Publisher Place: | Duxford, UK |
| Issue Date: | 2019 |
| Series/Report no.: | Consumer Science and Strategic Marketing |
| ISBN: | 0081020376 9780081020371 |
| Editor: | Byrom, J. Medway, D. |
| Statement of Responsibility: | Michelle Phillipov |
| Abstract: | Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how ... |
| Keywords: | supermarkets television cooking shows food television integrated advertising brand management Australia trust in supermarkets audience engagement |
| Rights: | © Woodhead Publishing 2019 |
| DOI: | 10.1016/B978-0-08-102037-1.00017-7 |
| Grant ID: | http://purl.org/au-research/grants/arc/DE140101412 |
| Appears in Collections: | Aurora harvest 8 Media Studies publications |
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