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Type: Book chapter
Title: Supermarkets, television cooking shows and integrated advertising: new approaches to strategic marketing and consumer engagement
Author: Phillipov, M.
Citation: Case studies in food retailing and distribution, 2019 / Byrom, J., Medway, D. (ed./s), Ch.17, pp.255-265
Publisher: Woodhead Publishing
Publisher Place: Duxford, UK
Issue Date: 2019
Series/Report no.: Consumer Science and Strategic Marketing
ISBN: 0081020376
Editor: Byrom, J.
Medway, D.
Statement of
Michelle Phillipov
Abstract: Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how ...
Keywords: supermarkets
television cooking shows
food television
integrated advertising
brand management
trust in supermarkets
audience engagement
Rights: © Woodhead Publishing 2019
DOI: 10.1016/B978-0-08-102037-1.00017-7
Grant ID:
Appears in Collections:Aurora harvest 8
Media Studies publications

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