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|Title:||Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising|
|Citation:||International Journal of Sports Marketing & Sponsorship, 2001; 2(4):315-330|
|Publisher:||Winthrop Publications Ltd|
|Rick Burton, Francis John Farrelly and Pascale G. Quester.|
|Appears in Collections:||Business School publications|
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