Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/1204
Type: Journal article
Title: Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising
Author: Burton, R.
Farrelly, F.
Quester, P.
Citation: International Journal of Sports Marketing & Sponsorship, 2001; 2(4):315-330
Publisher: Winthrop Publications Ltd
Issue Date: 2001
ISSN: 1464-6668
Statement of
Responsibility: 
Rick Burton, Francis John Farrelly and Pascale G. Quester.
RMID: 0020011254
Description (link): http://www.imrpublications.com/journal-landing.aspx?volno=2&no=4
Appears in Collections:Business School publications

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