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Type: Journal article
Title: Integrating sports sponsorship into the corporate marketing function: an international comparative study
Author: Farrelly, F.
Quester, P.
Burton, R.
Citation: International Marketing Review, 1997; 14(3):170-182
Issue Date: 1997
ISSN: 0265-1335
RMID: 0030006699
DOI: 10.1108/02651339710170249
Appears in Collections:Business School publications

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