Dissecting Click Fraud Autonomy in the Wild

Abstract

Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile advertisement network, fraudulent ad clicks result in huge financial losses for advertisers. Extensive studies identify click fraud according to click/traffic patterns based on dynamic analysis. However, in this study, we identify a novel click fraud, named humanoid attack, which can circumvent existing detection schemes by generating fraudulent clicks with similar patterns to normal clicks. We implement the first tool ClickScanner to detect humanoid attacks on Android apps based on static analysis and variational AutoEncoders (VAEs) with limited knowledge of fraudulent examples.We define novel features to characterize the patterns of humanoid attacks in the apps’ bytecode level. ClickScanner builds a data dependency graph (DDG) based on static analysis to extract these key features and form a feature vector. We then propose a classification model only trained on benign datasets to overcome the limited knowledge of humanoid attacks. We leverage ClickScanner to conduct the first large-scale measurement on app markets (i.e., 120,000 apps from Google Play and Huawei AppGallery) and reveal several unprecedented phenomena. First, even for the top-rated 20,000 apps, ClickScanner still identifies 157 apps as fraudulent, which shows the prevalence of humanoid attacks. Second, it is observed that the ad SDK-based attack (i.e., the fraudulent codes are in the third-party ad SDKs) is now a dominant attack approach. Third, the manner of attack is notably different across apps of various categories and popularities. Finally, we notice there are several existing variants of the humanoid attack. Additionally, our measurements demonstrate the proposed ClickScanner is accurate and time-efficient (i.e., the detection overhead is only 15.35% of those of existing schemes).