Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/29374
Type: Conference paper
Title: New insights for managing sport sponsorship: Applying the resource based view of the firm
Author: Argus, K.
Farrelly, F.
Quester, P.
Citation: Proceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www8
Part of: ANZMAC 2004 conference Proceedings
Publisher: ANZMAC
Publisher Place: CD-ROM
Issue Date: 2004
ISBN: 0475122143
Conference Name: Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
Editor: Wiley, J.
Description: Initially published as a CD-ROM. Has since been made available online.
Published version: http://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.html
Appears in Collections:Aurora harvest 2
Business School publications

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.