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Type: Conference paper
Title: Relationship performance by two paths
Author: Medlin, C.
Citation: Proceedings of the 34th European Marketing Academy Conference 'Rejuvenating Marketing: Contamination, Innovation, Integration', held in Milan, Italy 2005
Publisher: Bocconi University
Publisher Place: CD ROM
Issue Date: 2005
Conference Name: European Marketing Academy Conference (34th : 2005 : Milan, Italy)
RMID: 0020051764
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Appears in Collections:Business School publications

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