Please use this identifier to cite or link to this item: http://hdl.handle.net/2440/29399
Type: Conference paper
Title: Science marketing: Best practice, research agenda and a conceptual framework
Author: Baaken, T.
Plewa, C.
Quester, P.
Citation: Proceedings of the 12th Biennial World Marketing Congress 'Marketing in an Inter-connected World; Opportunities and Challenges', 2005 / DeMoranville, C. (ed./s), pp.254-259
Part of: Proceedings of the 12th Biennial World Marketing Congress 'Marketing in an Inter-connected World; Opportunities and Challenges'
Publisher: Academy of Marketing Science
Publisher Place: CD ROM
Issue Date: 2005
Conference Name: Biennial World Marketing Congress (06 Jul 2005 : Muenster, Germany)
RMID: 0020051937
Description (link): http://www.affiniscape.com/associations/213/files/conferences/2005%20wmc%20program.pdf
Appears in Collections:Business School publications

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