1. Adelaide Research & Scholarship

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Results 21-30 of 46 (Search time: 0.007 seconds).
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PreviewIssue DateTitleAuthor(s)
2005Marketing communication in Chinese and English: A thematic analysisCheung, M.; World Congress of Applied Linguistics (14th : 2005 : Wisconsin, USA)
2007Sales promotion communication in the new media ageCheung, M.
2006New media and sales promotion communication in the global villageCheung, M.; Congress of the Americas (2006 : Lima, Peru)
2007Chinese and English sales discourse: A comparative study in Hong KongCheung, M.; Annual Conference of the International Communication Association (57th : 2007 : San Francisco, USA)
2006MILE: A model for motivating and training teachers to effectively integrate multimedia in language educationCheung, M.; International Conference on Tertiary/College English Language Teaching (2006 : Shenyang, Hong Kong)
2006MILE model and teacher training: Multimedia integration in language educationCheung, M.; TESOL Annual Convention (14th : 2006 : Iquitos, Peru)
2008Learning to be creative? An exploratory study on the application of problem-based learning in advertising designCheung, M.; International Conference on Education for Real-life Learning (2nd : 2008 : UK)
2007The interplay of society, culture, and language in direct mailing communicationCheung, M.
2006A discourse analysis of Chinese and English sales letters in Hong KongCheung, M.; AELFE International Conference (5th : 2006 : Zaragoza, Spain)
2006Producing and communicating electronic sales messages in Hong Kong: Insights from a discourse study and from industry practitionersCheung, M.; AELFE International Conference (5th : 2006 : Zaragoza, Spain)

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