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Type: Conference paper
Title: Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for events
Author: Plewa, C.
Citation: Proceedings of the 2nd International Conference for the ABBSA, 2006 / Ho, C. (ed./s), pp.CDROM1-CDROM19
Part of: Proceedings of Australasian Business and Behavioural Sciences Association (ABBSA) Conference
Publisher: University of Adelaide
Publisher Place: CDROM
Issue Date: 2006
ISBN: 0975189220
Conference Name: Australasian Business and Behavioural Sciences Association (ABBSA) (29 Sep 2006 : Adelaide, Australia)
RMID: 0020062432
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Appears in Collections:Business School publications

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